You can find useful resources below as you plan to start your own practice. Please continue to check this page as we add more content you may find helpful.
Market and Competitive Analysis
Market research is needed whether you know exactly where you are going to open your business or if you are still trying to figure that out. Market analysis helps you determine whether your business idea is viable by looking at indicators such as consumer demand, such as:
- Do people want your product?
- Are there other businesses that already provide it?
- What is the income and employment rate of the area where you want to open your business?
These types of economic indicators and demographics can be obtained through internet research. Here is a list of sites with statical information. You can also get valuable information by doing the research personally through surveys, questionnaires, interviews, focus groups, etc.
Market research should be coupled with competitive analysis to determine the level of market saturation. Are there existing businesses that provide the same product or service? Who are they? How many are there? What market share do they currently have? How will that affect your pricing structure? What makes your business different or better? Use the data from market research and competitive analysis to find your competitive advantage.
A business plan is like a map that shows where you are going and how you will get there. Unlike a map, however, business plans change over time and need to be updated. It is a formal written document that speaks to your vision and values. It describes who you are, what and where your business is, why your business is important, who your customers are, what your financial goals are, how you plan to achieve them, and within what timeframe. This plan can be presented to bankers or potential business partners and can also be helpful to revisit from time to time to make sure your business is on track with your goals.
Business Plan Resources:
Below is a one-page template from hubspot.com to help get you thinking about what kind of information you will need to include. Click on the template to download one for yourself. There are many free business plan templates on the internet to choose from.
Resources For Small Business Development
- Harvard Business Review
- Humanize the Virtual Health Care Experience – HBR.org
- Learning Center Dashboard (sba.gov)
- Make Your Competition Work for You – HBR.org
- Oregon Association of Minority Entrepreneurs
- Small Business Administration (sba.gov)
Sample Clinic Forms
- DASH Questionnaire
- Headache Disability Index
- Insurance Verification
- Introduction to Clinic Referral
- Massage Referral
- Motor Vehicle Accident Questionnaire
- Neck Disability Index Questionnaire
- New Patient Registration
- Oswestry Low Back Pain Disability Questionnaire
- Patient Rights and Responsibilities
- School/Work Release