UWS Brand Guidelines

The visual identity of University of Western States shows the world who we are and what we represent. A cohesive and consistent brand presence across all platforms is crucial to the reputation of University of Western States. These guidelines were created to help you correctly apply University of Western States’ logos, fonts and colors in your creative work. The University of Western States brand includes all programs, colleges, departments and clinic system.

The University of Western States brand includes specific recommendations about logo usage, fonts, colors, images and other guidelines. Please use UWS brand guidelines when using logos, preparing printed materials, developing digital media or creating documents for promotional use.

For review and approval of UWS logo use or if you have questions on brand guidelines, templates and fonts, please email [email protected]

Hyperlinked items are available now. Check back regularly for additional brand assets.

BRAND MESSAGING

University overview

Elevator Speech

University of Western States is a leading health sciences institution committed to educating health care practitioners in whole-patient disciplines through an evidence-informed approach. We are a nonprofit, regionally accredited, independent university comprising a diverse student body. We offer highly focused graduate degree programs in the areas of chiropractic health care, functional medicine, nutrition, sports medicine, clinical mental health counseling and sport and performance psychology, along with health clinics, where professionals and interns serve the needs of the local population.

SOCIAL MEDIA

Social media policy
Social media best practices
Social Media Assurance of Understanding

UWS uses the following hashtags:
#UWSLife – general posts
#UWSGives – when talking about donor and community relations initiatives

TEMPLATES

UWS PowerPoint Template (widescreen)
UWS PowerPoint Template (regular)
PowerPoint Updating Instructions
PowerPoint Watermark

The marketing department has a supply of letterhead paper, envelopes and thank you cards for university use. Please email [email protected] to order.
Digital letterhead template

Meeting minutes guidelines

Photo release form

ORDERING SITES

Business card order website
Marketing request form

University of Western States has an account with University Promos for our promotion products.
Promotional Items (swag) Ordering Website
Promotional Items (swag) Ordering Procedure

BRAND ASSETS

 The University of Western States logo is the cornerstone of our visual identity. By applying it consistently we will establish a recognizable identity.


CMYK jpeg logo – use for printed materials
RGB jpeg logo – use for digital materials

If these formats of the UWS logo do not work, please contact the communications department.

Typography

General use fonts for emails and desktop applications are Arial and Garamond.
Sabon and Formata are the UWS brand design fonts, mostly used by the marketing team. If you are familiar with font management, you can download these fonts at fonts.com.

Primary UWS Color

Secondary UWS Colors (to be used only in conjunction with the primary purple)

Email guidelines
Editorial guidelines

University of Western States publishes several communications throughout the year.
inTouch (Alumni and friends magazine published twice a year)
Weekly Vitals (Weekly email on Mondays for students, faculty and staff)
HR Round-up (Weekly email on Fridays for faculty and staff)
Annual Report (Published yearly)

Brand Book

MEET THE MARKETING TEAM


Megan Nugent, Director of Communciations
Jennifer Rosenberger, Media Planning Manager
Dana Baylor, Marketing Communications Manager
Erin Kunesh, Content Strategist

Marketing Team Job Responsibilities